Brand Colors: How to Choose Colors for Your Brand
Choosing brand colors is one of the most important elements of your brand identity. You will never see an established brand without its own brand colors. Colors play an essential role in how your target audience perceives your brand. Therefore, you must spend enough time selecting your brand colors. According to a study conducted by Tailorbrand, color improves brand recognition by up to 80%. So, 80% of your target audience is more likely to recognize your brand if you consistently use the same colors all over your marketing materials. However, we know that it is challenging to settle on a...
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