Free Customizable Consulting Case Study Templates

Last Updated Apr 8, 2024

10 Types of Marketing Collateral Your Business Needs in 2024

As a business owner or marketing professional, you must know the importance of Marketing Collateral. Marketing Collaterals are the content format specific to the business that helps you attract your target group, boost your brand awareness, making the sales process easier and more effective. Are you making the most out of them? Designing high-quality collateral that consistently brings you the desired results can be intimidating. But the process could be made easier and simpler. This blog post will discuss ten different Marketing Collateral your business needs in 2023. I’ll also share resources on how you can design them with DocHipo...

Last Updated Apr 2, 2024

How to Choose Fonts for Your Design

When it comes to designing marketing materials, copy and design go hand in hand. And fonts play a crucial role in how people perceive your design. They can provide an attractive appearance, preserve the aesthetic value, and set the overall tone of your design. Therefore, you must learn how to choose fonts for your design. With so many fonts available, it isn't easy to choose the perfect ones for your design. So, we have come up with this guide to help you choose the right fonts. Continue reading to learn how to choose fonts for your design. Importance Of Choosing...

Last Updated Apr 2, 2024

Brand Colors: How to Choose Colors for Your Brand

Choosing brand colors is one of the most important elements of your brand identity. You will never see an established brand without its own brand colors. Colors play an essential role in how your target audience perceives your brand. Therefore, you must spend enough time selecting your brand colors. According to a study conducted by Tailorbrand, color improves brand recognition by up to 80%. So, 80% of your target audience is more likely to recognize your brand if you consistently use the same colors all over your marketing materials. However, we know that it is challenging to settle on a...